About Leonard Motorsports Marketing
Leonard Motorsports Marketing connects brands with NASCAR teams and drivers through strategic sponsorship opportunities. We help businesses increase visibility, reach new audiences, and build strong partnerships within the motorsports industry.
With a focus on performance and results, we work closely with brands and teams to create impactful collaborations that deliver real exposure and long-term value.
25+
Partnered Teams
100+
Events Supported
How It Works
01
Consultation
We understand your brand goals and target audience to find the right opportunities.
03
Package Design
Custom sponsorship packages tailored to your needs
02
Opportunity Matching
We identify the perfect NASCAR teams and drivers for your brand
04
Activation
Launch your campaign and connect with passionate fans
Placement Options
Meet the owner
My name is Tim Leonard, founder of Leonard Motorsports Marketing. I started LMM in 2022 with one goal: make NASCAR sponsorship accessible, strategic, and affordable for small-to-medium businesses.
I focus on creating sponsorship opportunities that deliver real value—not just exposure, but measurable impact. By working directly with drivers and teams, I’m able to negotiate placements and packages that make sense financially while still standing out on track.
LMM’s growth has been intentional with hundreds of satisfied clients leading our drive. Our relationships are built on trust—from teams, drivers, partners, and clients who believe in doing deals the right way.
I grew up in the era where brands became unforgettable through long-term presence in motorsports. That’s still the power of this sport today. My role is to connect that opportunity to businesses in a way that’s clear, effective, and within reach.
Whether it’s a small ARCA decal or a full Cup Series primary, I’m here to structure deals that deliver real results
Why Choose Leonard Motorsports?
Targeted Reach
Connect directly with millions of passionate NASCAR fans across multiple platforms
Strong Partnerships
Established relationships with top NASCAR teams and drivers nationwide
Professional Team
Industry professionals with deep knowledge of motorsports marketing and sponsorships
Creative Solutions
Innovative activation ideas that make your brand stand out in the racing world
Measurable Results
Track ROI with detailed analytics and performance metrics for your campaigns
Fast Turnaround
Quick implementation timelines without compromising on quality or impact
Proud Sponsor Of
Proud Title Sponsor of the Wisconsin Sport Trucks Series
Affiliated Teams
Get in Touch
Ready to take your brand to the next level? Contact us today to discuss your sponsorship opportunities.